I attended the Coldwell Banker Generation Blue Conference a few weeks ago and Stefanie Hahn’s presentation “Be Google-Tastic” was an excellent session, with standing room only (or in my case sitting on the floor). In fact both of these sessions were full to overflowing which tells me there is a huge thirst for technology knowledge among real estate brokers across the country. Here is a link to Stefanie’s Be Google-Tastic presentation deck and video.
Today’s consumer is very web-savvy and they are looking for a real estate broker that is too. They fully understand the importance of online marketing for their home and expect their home to be showcased on the most important websites using the latest technology.
During the closing session at Gen Blue, Sam Sebastian, Director of Local and Business to Business Networks from Google gave this presentation “Think Real Estate with Google“, pay attention to the way home-buyer’s use Google. This is a 54 minute video but believe me it will be well worth your time (excellent overview of where things are headed). As you watch Sam Sebastian’s presentation pay particular attention to the statistics about mobile.
Is your website “Mobile Ready”?
The Gen Blue conference was a good confirmation to me that CB Bain | Seal is and has been on the right track with our focus on education for our brokers. We not only offer real estate practice, law and broker development classes but we also offer technology and social media training classes on a regular basis. Many of which are FREE clock hour classes for our brokers. If you are not embracing technology and new communication channels you might want to rethink that. Today’s consumer is fully emmersed and will expect you to be too.
Here are the Google tools I use on a daily basis:
- Keyword Search Tool
Here are a few must haves if you are an iPad user:
What Google Tools do you use?