From the Desk of Mark Schedler
Professionally speaking, our common enemy is the notion that we can be replaced by an entertaining website. We have competitors who don’t offer our professional level of service but they want our clients. They feed the notion that our professions are really commodities – one broker is the same as another so the cheapest is best. The best lawyer has the lowest hourly rate or the free initial interview. Our challenge is to deliver our full service message in everything we do. One way is to help clients identify the professionalism that makes the difference in title, lending, escrow, law, inspections and the other services you refer. Show them how experience, commitment, training and commitment are worth the price they’re paying. If you refer these services based on price you’ll be telling your clients you’re a commodity, too.