Coldwell Banker Bain | Seal Goes Mobile

Coldwell Banker Bain | Seal is on the move and going mobile with our new mobile websites. Why mobile?  According to Nielsen research, by the end of this year, more than half the country will own a smart phone. And, as shown by Morgan Stanley’s Mobile usage study, over the next five years more people will connect to the internet via a mobile than a PC. By the year 2013, 50% of all internet searches are expected to originate from a mobile device.

Mobile presents an opportunity for our CB Bain | Seal brokers to reach real estate consumers wherever and whenever they want it!  Mobile owners have their device within four feet at all times and are ready and willing to engage when provided ease of access and information of value.

That’s why CB Bain | Seal is launching our mobile sites and applications over the next month. They will make searching for homes on the go simpler and more convenient for you, your clients, and your potential clients. The and mobile websites will allow buyers to use their smart phone to easily obtain comprehensive listing information for all listings from all companies in seconds…perhaps most importantly for the home right in front of them.

We think our mobile sites – with their ability to efficiently deliver listings and open house information to buyers’ smartphones – will enhance our brokers’ business. How?  By connecting them directly with very engaged real estate consumers, whether by email, text or a call.

Our mobile sites are optimized for iPhone and Android and have many instantly accessible features, including

  • Nearby Property Search
  • Nearby Open House Search
  • Broker Search
  • MLS Number Search
  • Recently Viewed Properties
  • Favorite Properties
  • Video
  • And more

Better yet, mobile buyers can contact our brokers directly from their listings’ property detail pages, via email, call or text message. Buyers can also connect with brokers the same way directly from the brokers’ profile pages. As you can see, one major goal of our new mobile websites is to make it easier for our brokers to connect with and cultivate prospects and then to acquire and retain them as clients.

The mobile and are available for beta-testing now. We’re asking for our brokers’ help in testing them so that we can be confident we’re creating the best user experience for their clients and prospects. To help brokers get started, each Principal Managing Broker has our one-sheet titled “Going Mobile on and”. Brokers can also find it via the Company Access Page.