Coldwell Banker Bain | Seal provides you, our brokers, with the best and most comprehensive set of tools to assist in building, growing and maintaining your real estate business. We know how important email marketing is and we wanted to provide a robust platform so that you can create, send, and track the results. To that end, the Emma platform is launching to all of our brokers.
We reviewed many email platforms and chose My Emma for its ease of use, beautiful mobile friendly templates, support, and analytics. With Emma, you can create and send beautiful email marketing pieces which your clients will enjoy receiving. The analytics will allow you to judge the effectiveness of your marketing. In addition to all that Emma offers, our marketing creative team has been developing Coldwell Banker Bain and Seal branded templates for you to use.
Smart marketers understand that email is one of the most effective tools for marketing. For every dollar spent on email marketing, the return on investment is $44.00. Compare a 28% effective rate for email marketing versus 7% for direct mail and it is easy to see why more people are using email for their marketing mainstay.
Your training and education team is very excited to present and teach you how to use My Emma. We hope you will join us for one of our in-person workshops. In order to make the most of your workshop, come prepared with a CSV file of your database and we will help you prepare your first email marketing piece and send it out.
A list of Webinars and live classes is in Eventbrite as well as Bluehive on the Emma resource page. We know this is a busy time for brokers, selling homes and getting listings ready, so don’t worry, additional workshops will be scheduled throughout the summer.
Sign up for a workshop or Webinar today!