Emma email marketing launches to CB Bain Seal brokers

My Emma email marketing platformColdwell Banker Bain | Seal provides you, our brokers, with the best and most comprehensive set of tools to assist in building, growing and maintaining your real estate business.  We know how important email marketing is and we wanted to provide a robust platform so that you can create, send, and track the results.  To that end, the Emma platform is launching to all of our brokers.

We reviewed many email platforms and chose My Emma for its ease of use, beautiful mobile friendly templates, support, and analytics. With Emma, you can create and send beautiful email marketing pieces which your clients will enjoy receiving.  The analytics will allow you to judge the effectiveness of your marketing. In addition to all that Emma offers, our marketing creative team has been developing Coldwell Banker Bain and Seal branded templates for you to use.

Smart marketers understand that email is one of the most effective tools for marketing. For every dollar spent on email marketing, the return on investment is $44.00. Compare a 28% effective rate for email marketing versus 7% for direct mail and it is easy to see why more people are using email for their marketing mainstay.

Your training and education team is very excited to present and teach you how to use My Emma. We hope you will join us for one of our in-person workshops.  In order to make the most of your workshop, come prepared with a CSV file of your database and we will help you prepare your first email marketing piece and send it out.

A list of Webinars and live classes is in Eventbrite as well as Bluehive on the Emma resource page. We know this is a busy time for brokers, selling homes and getting listings ready,  so don’t worry, additional workshops will be scheduled throughout the summer.

Sign up for a workshop or Webinar today!

Sharon and Barry Benson honored by TPCAR

Sharon and Barry Benson of Coldwell Banker Bain Tacoma
Sharon and Barry Benson Photo by: Tasha Pasco

It is with great pride I share with you that Sharon and Barry Benson from our Tacoma Coldwell Banker Bain office have been honored with the Tacoma Pierce County Association of REALTORS ®, Community Service award.

Sharon and Barry Benson continue year after year to give back to the community they love, live in and do business with.  Between the two to of them they work tirelessly on five boards; Safe Streets, Broadway Center, Stadium Business District and Tacoma Community House and Oasis.

In addition to their charitable work, Barry is also President Elect of Tacoma Rotary and Sharon is a Pierce County Planning Commissioner.  Sharon is also a key contact for the Association of REALTORS ® to Representative Darnielle and she serves on the Professional Standards Committee for The Tacoma Pierce County Association of REALTORS ®.

Past boards they have served on include Job Carr Cabin, The American Heart Association and the Pierce County Aids Foundation.

And as if that’s not enough they have a successful real estate practice.  I am very proud to have Sharon and Barry as a part of our team at Coldwell Banker Bain Tacoma Stadium.

Congratulations Sharon and Barry!

House for Rent


House for RentWith the changing of economies in the housing sector over the past half dozen years, many wonder, “How does that affect my decision to rent vs. buy a home?  Is renting a better bet?  If not, is now a good time to buy?”

According to a new analysis by Zillow the “Breakeven Horizon” in seventy-five percent of the U.S. cities they studied is less than three years.  In other words, a homeowner would be financially ahead by buying a home compared to renting that same home if they remain in the home for more than three years.  The study included 7,500 U.S. cities to determine how many years it would take before owning a home becomes more financially advantageous than renting the same home.  All possible costs associated with buying and renting were incorporated into the analysis, including down payment, mortgage, rental payments, transaction costs, property taxes, utilities, maintenance costs, tax deductions and opportunity costs, while also adjusting for inflation and forecasted home value and rental price appreciation.

The 7,500 city study included many neighborhoods in the Tacoma-Seattle marketplace, too.  Luxury markets, such as Hunts Point and Medina in the Bellevue/ Eastside area reported a “Breakeven Horizon” of upwards of 20 years.  By comparison, the Pierce County market, which included Tacoma (2.8), Spanaway (2.3), Puyallup (3.0), Gig Harbor (4.9) and others, averaged a “Breakeven Horizon” of approximately 3 years.  In other words, after 3 years you are money ahead to buy a home in Pierce County compared to renting.

For all your real estate needs, we invite you to Put Our Knowledge On Your Side.

House for Rent

Did you know?… Coldwell Banker Bain offers Property Management Services!

Niche Opportunity – Rentals/Investors/Management

House for Rent

As Property Managers for Coldwell Banker Bain, we lease and manage single family residences, individual condo units and small apartment complexes in the greater Puget Sound region, which includes Seattle, Tacoma, Federal Way, Lynnwood & Anacortes/Oak Harbor. Today our management portfolio has grown to over 500 individual properties. We work with investors, tenants and what we like to call the “inadvertent landlord.” These are homeowners who, due to the tough economic times, are unable to sell their homes and now look to the professional property manager for help.

Why not advise a client/property owner to handle the process on their own?
This is what we do; it is our fulltime job. We know the industry and the laws. If we market a home for rent we will advertise on a wide variety of websites, including Craigslist and we will list it on the Northwest Multiple Listing Service (NWMLS), which means that thousands of brokers could potentially show their client the home. It is extremely important that the person who rents the home be qualified to do so. We use a professional screening company to process our tenant applications. They check current and prior rental information, verify employment information, try to make sure debt to income ratios are such that the applicant can afford the property and check credit and criminal histories.

It is also important that all of the initial paperwork be done properly. If there are problems with the tenant in the future but the move-in paperwork was not done properly, the client/owner may not have recourse against the tenant. There are a wide variety of federal and state laws that apply to rentals, including Fair Housing, Federal Laws (regarding credit) and the Washington State Landlord Tenant Act. There are notices that must be given to a tenant when s/he applies, when an application is denied and at the inception of a lease. If you do not have the knowledge and/or the time to do the research, to completely understand the laws, I truly believe you need the assistance of a professional so you begin a lease with a good foundation.

In 2004 I saw a great opportunity to add a service layer to the Coldwell Banker Bain residential market strategy. Residential Property Management. At that time I realized we were referring our investor clients to competitor firms because we did not have a property management division. I had no way of knowing if the referral would be a positive or negative experience for our clients.

If you have a seller who decides to rent the property, we can help. If you have an investor looking for professional property management, we can help. Dorothy Ennes, the director of the property management division and our great group of property managers have one focus, Property Management!

Call Dorothy Ennes for information @ 425-602-1157.

From the Trenches: Why Not Now-5 Good Reasons to keep working.


Home for the HolidaysEvery year around this time, I hear “the holidays are coming” repeated approximately every three minutes, by real estate brokers looking for an excuse to stop “working”….and by working, I mean “prospecting”, “listing homes” and “showing homes” (it gets dark earlier, have you noticed?)  For several reasons I would like to dispel the notion that the last two months of the year aren’t worth your time and effort:

Once upon a time, in a land more desert than forest, there was an agent who sold seven homes in December; there was snow on the ground (it was cold), and more than once, the customer in her car helped dig her out of an unplowed driveway.  It was worth the trouble, because January & February were happy payday months!

Oh, did I mention nobody else in the bullpen was working in December?  Less competition for the business!  (That’s reason #1)

You might consider how motivated these buyers were, in the middle of December, out looking for a home in the dark of night and the cold of winter… (reason #2)

Every home we saw was decked out for the holidays – inviting and warm inside, with baking scents to greet us… (reason #3)

The interest rates were hovering around 11% – not exactly optimum – but people were still buying homes…(low interest rates, reason #4)

Prices were static (normal for that market), so not declining, not escalating, in a market where homes typically took six months to sell… (reason #5:  when has there been a better time to buy in our market?)

So… why not now?  Why not make a commitment to take at least one new listing in November and December?  Why not decide to sell at least one home in November and December?  Listings are crucial today – there is not enough inventory to sustain the demand – even the demand during the holidays!  Keep working – it will pay off!