Homes are more than just wood and nails. They’re places where families grow, where memories are made, where milestones are celebrated. When a homeowner decides that it’s time to sell their property, they’re selling their memories and looking forward to creating new ones.
What I am often struck by is that when a property is listed, there is a lack of storytelling in a listing. Homeowners deserve more from their Realtor.
Having worked for a Multiple Listing Service, I’ve seen good and bad storytelling when looking at listings. While it’s easy to blame these shortcomings on the lower-valued, short sale, or bank owned properties, I really wanted to show how this issue is common across multiple dollar valuations.
On a $329,500 listed property:
“2 Master Suites. Great home in great shape at a great value. Lots of house for the money.”
This property is staged properly in the photos. They are of high quality and there is a lot of information contained in the listing, but these comments make me feel as if something is neglected. What story is this property telling you?
Mistakes aren’t limited by the listed value of a property. I noted this property, listed at 1.1 Million dollars.
“Must see – Large colonial home with ajoining foster care business all on 4.83 acres. Projected to be briught into urban grouth boundry (date not yet determined) A Masterpiece. 2 kitchens. Licence not transferable, buyer must obtain own licence, Do not diturbe owner, call agent”
Typos are a part of life. I make them often. However, the MLS provides a spell check. We should feel comfortable to use it. This really reflects poorly on an agent and on the industry. It’s the small things that make a big difference.
When I worked for the MLS, I found that most brokers didn’t know what the abbreviations in a listing meant, they can be somewhat hard to decipher, so I find it interesting when brokers use abbreviations in descriptions meant for the public:
“Charming,updtd & move in ready!Great flr pln, designer paint colors & updated fixtures thruout.Mstr ste w/walk-in closet.Lvl,fncd bckyrd w/patio.Awesome close-in location. All new in ’10: roof,h20 heater,granite in kit, kit sink & disposal.Gorgeous Lyptus hrdwds on main installed in ’07. Upper lvl carpet installed ’08.”
Finally, I wanted to leave you with a description that I thought was effective. It’s something that, if I was in the market for a home, would catch my attention and would give me, as the potential buyer, pause to check out the home:
“Cute, roomy 3 BR 1 Bath in a terrific neighborhood. Wood floors, lots of kitchen cabinets, energy efficient windows, fenced backyard that faces an alley, carport. Coffee shop, library, bookstore, hardware store, grocery and four parks all under one mile away. Bus #19 within a 1/10 mile.” (This property is listed at $140,000)
Part of the service we provide at Coldwell Banker is to make each of our clients’ homes a star property. This also means telling each story effectively, giving each client’s needs our proper attention, and going that extra step to ensure that our clients receive the best service possible.