WHY NOT NOW?
Every year around this time, I hear “the holidays are coming” repeated approximately every three minutes, by real estate brokers looking for an excuse to stop “working”….and by working, I mean “prospecting”, “listing homes” and “showing homes” (it gets dark earlier, have you noticed?) For several reasons I would like to dispel the notion that the last two months of the year aren’t worth your time and effort:
Once upon a time, in a land more desert than forest, there was an agent who sold seven homes in December; there was snow on the ground (it was cold), and more than once, the customer in her car helped dig her out of an unplowed driveway. It was worth the trouble, because January & February were happy payday months!
Oh, did I mention nobody else in the bullpen was working in December? Less competition for the business! (That’s reason #1)
You might consider how motivated these buyers were, in the middle of December, out looking for a home in the dark of night and the cold of winter… (reason #2)
Every home we saw was decked out for the holidays – inviting and warm inside, with baking scents to greet us… (reason #3)
The interest rates were hovering around 11% – not exactly optimum – but people were still buying homes…(low interest rates, reason #4)
Prices were static (normal for that market), so not declining, not escalating, in a market where homes typically took six months to sell… (reason #5: when has there been a better time to buy in our market?)
So… why not now? Why not make a commitment to take at least one new listing in November and December? Why not decide to sell at least one home in November and December? Listings are crucial today – there is not enough inventory to sustain the demand – even the demand during the holidays! Keep working – it will pay off!